Known for its strategic and current coverage, this new edition continues to be organized around a model of strategic decision-making. The text ‘s organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. With the Indian economy hovering around the growth rate of 8 percent and the unprecedented consumption boom, and FDI relaxation the Indian retail industry is in a rapid acceleration mode.
- Language: English
- Binding: Paperback
- Publisher: McGraw-Hill Education – Europe
- Genre: Business & Economics
- ISBN: 9781259004742, 9781259004742
- Pages: 8