Marketing Research An Applied Orientation, 7e


Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material

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Product details

  • Item Weight :??2 kg 300 g
  • Paperback :??996 pages
  • ISBN-13 :??978-9332555693
  • Publisher :??Pearson Education India; Seventh edition (1 September 2015)
  • Language: :??English



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