Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
Marketing Management | marketing cases in the Indian context | Fifteenth Edition
Philip Kotler, Northwestern University
Dr Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College