Customer Relationship Management by ED Peelen


By Ed peelen

This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence.

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Customer Relationship Management??examines the entire scope of this subject including strategy, organisation, marketing and information technology.???? This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as ???What should our business strategy be???? and ???How do we translate CRM business strategy into marketing????


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